I've written several previous posts about best practices for digital publishing - design tips, best annual reports, best digital catalogs - really design is my main thrust with this blog as I help to educate my clients on how to get the most from what we are producing. It's nice sometimes, though, to back up my ideas with some numbers and there's a great new industry study by Josh Gordon of Smarter Media Sales, that does just that. He's showing that the most profitable digital magazines need to reflect true interactivity (CatStone's main thrust) and should be proud to stand behind their beautiful full page spreads and large size ads as these are driving the profits.
VIV Magazine (a premiere interactive fashion magazine) and NxtBook each published digital versions of Josh's study. Here is the link to the VIV Magazine publication. The real meat of the study starts around page 16, but as always, VIV has designed the whole piece beautifully. Enjoy!
VIVMag and Josh Gordon's "The Case for Advertising in Interactive Digital Magazines"