Composing your Email Blast with a Digital Publication
After you create a great digital publication, the next step is getting it out to your readers. Typically, aside from posting as many places as you can on various websites, this will involve an email blast. Today I had a client send me an especially nice email blast with a publication we'd just finished producing and I wanted to share the view. I've labeled the components, all really very simple, but am giving kudos to nice execution. An important point is that this email will work well as a simple text email but also makes great use of some simple photographic elements for a banner and the publication cover.
I'd love to hear comments from others on "best practices" they've used for their email blasts.
