I tell clients often that one best use of digital publishing is to include videos on the pages of their magazines. Creating video can be daunting and I, myself, am not an expert, however, sometimes coming up with the IDEA for a video is equally daunting. I really enjoyed this blog post from oneMarket that gives you 42 (!) ways to use video to grow your business. This should help you target some ideas that can easily be worked into your articles, business reports or annual reports.
I would also suggest reading many of their other posts. I find them to be well written and extremely informative.